In the ever-evolving landscape of professional wrestling, competition is nothing new. However, when AEW President Tony Khan recently called out WWE’s scheduling tactics, it reignited a rivalry reminiscent of the industry’s most intense eras. During the post-Double or Nothing 2025 media scrum, Khan didn’t mince words, highlighting WWE’s strategy of counter-programming AEW events. He drew parallels to the 1980s clash between WWE and Jim Crockett Promotions (JCP), asserting, “This will go a lot differently than JCP.”
Understanding Counter-Programming in Wrestling
Counter-programming, a tactic where one promotion schedules events to directly compete with another’s, has deep roots in wrestling history. In 1987, WWE’s Survivor Series aired opposite JCP’s Starrcade, leading to significant financial strain for JCP. Fast forward to 2025, and WWE appears to be revisiting this strategy. On the same weekend as AEW’s Double or Nothing, WWE scheduled both NXT Battleground and Saturday Night’s Main Event. Furthermore, WWE’s all-women’s event, Evolution, is set to occur the day after AEW’s All In: Texas.
AEW’s Resilience and Strategy
Tony Khan’s response to WWE’s tactics is one of confidence and resilience. He believes that AEW is better equipped to handle such competition, having learned from past industry battles. While specific strategies weren’t disclosed, Khan’s message was clear: AEW isn’t backing down. The promotion is prepared to face challenges head-on, ensuring that history doesn’t repeat itself.
Comparative Overview: AEW vs. WWE Scheduling
| Aspect | AEW’s Approach | WWE’s Strategy |
|---|---|---|
| Event Scheduling | Plans major events independently | Schedules events concurrently with AEW’s |
| Historical Reference | Learns from past industry challenges | Revisits tactics from the 1980s |
| Public Statements | Openly addresses competition | Typically refrains from direct commentary |
| Fan Engagement | Emphasizes unique content and experience | Leverages established brand recognition |
Conclusion
The renewed rivalry between AEW and WWE underscores the dynamic nature of professional wrestling. Tony Khan’s candid remarks highlight AEW’s commitment to carving its niche, even in the face of aggressive competition. As both promotions continue to vie for viewers’ attention, fans can anticipate a surge in quality content, reminiscent of wrestling’s golden eras.