Bully Ray Thinks WWE Is Fast-Food Entertainment—and He’s Not Holding Back

Ever feel like WWE is turning into microwave dinners for your wrestling soul? Bully Ray certainly does. On Busted Open Radio, the former WWE champ delivered a scathing critique—shaking the foundations of what fans may assume about millions tuning in. Let’s break it down.

Bully Ray Compares WWE to Fast Food

He didn’t pull punches: “WWE is becoming like a fast food chain—you go because it’s all you know.” And that jingle might be familiar, but it sure isn’t filling. He slammed the storytelling for lacking emotional substance—and just because millions watch, doesn’t mean the quality is there.

“Over 99 Billion Served”—Quantity ≠ Quality

Bully Ray cleverly riffed on McDonald’s slogan. Yes, WWE has viewers in the billions—but that doesn’t mean it’s good.
He said:

“And just because over 99 billion have been served doesn’t mean it’s nutritional food…It does absolutely nothing.”

It’s a solid metaphor: eating a lot of fast food doesn’t make you healthy. Similarly, watching endless matches doesn’t guarantee a meaningful story or connection.

Where Emotional Investment Falls Short

He tore into the Tiffany Stratton vs. Trish Stratus SmackDown segment:

  • “Why should I care about Tiffany Stratton? … What type of emotional investment do I have?”

  • “Nothing about what those women said…made me go ‘Wow. I want to see this.’ Nothing.”

That’s the heart of it—if fans don’t care, the matches lose punch. And Bully Ray says WWE’s current writing isn’t giving fans reasons to care.

The Bigger Picture—Star Power Is Missing

This isn’t a one-off complaint. On Busted Open Radio, Bully Ray recently noted that the wrestling business lacks major star power. Sure, talent like Cody Rhodes exists—but nobody feels like the superstar. He sees a “lull at the very top”—where the A-list stars and main storyline should shine.

Fast Food vs. WWE Entertainment
Aspect Fast Food WWE Entertainment
Quantity Billions served 99+ billion “served” viewership
Emotional Value Tasteless, low in nutrients Lacking compelling storytelling
Consumer Loyalty Habit, not flavor Tune in because “it’s all you know”
Bully Ray’s Verdict “Nutritional value is missing” “That doesn’t mean it’s good.”
Punchlines & Parallels

Think Bully Ray is exaggerating? Maybe. But it’s a strong wake-up call. He’s not attacking talent—he’s calling for substance. Just like you can’t build a healthy body on junk food, you can’t build a loyal fanbase without genuine, emotional investment.

Conclusion

Bully Ray’s rant is more than TV trash talk—it’s a challenge. WWE might have the numbers, but if viewers don’t care deeply about the personas, the storyline, or the stakes, what’s the point? He’s demanding more flavor—more meat on the bone—from the product.