Bischoff comments on the Sports Business Journal’s recent report, which suggested that the median age of wrestling fans has grown to 54 years old. In his opinion, the median age of wrestling fans is closer to mid 40’s, based on some research that he has seen over the last couple of years. Either way, that’s probably a higher number than WWE would like.
He points out that some people still wish that WWE would return to a more mature style of programming, but sponsors write the cheques, and they want WWE to target a younger demographic. Younger audiences are always preferable for sponsors, because older people don’t spend money as freely. As long as the sponsors demand WWE to continue with PG programming, that’s exactly what they’ll do.
Bischoff points out that IMPACT Wrestling’s audience is made of up mostly older male viewers. Because of this, he says that sponsors can probably get commercial time on PopTV for $49 a spot during an IMPACT showing. Older audiences, specifically males, simply don’t spend money.
Bischoff comments on the fact that ICW from Ireland has pulled their video library from the FITE TV app, and they’re the first independent promotion to be announced as moving their library to the WWE Network. Bischoff thinks this is very interesting, because WWE has always ignored all of their competition in the past. He’s intrigued to see how this relationship plays out.