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A different kind of match. WWE is a lot of things, but ultimately they are a business. They just happen to be a business that has a worldwide audience, which can be very lucrative for advertisers who want to get their name on WWE programming. As a result, occasionally you will see product placement in a match. WWE did just that earlier this year, and now they seem to be doing it again.

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Earlier this year, WWE presented The Mountain Dew Pitch Black match at the Royal Rumble. A WWE official later suggested that we could be seeing another such match at WrestleMania 39, with a hint at the sponsor being Cinnamon Toast Crunch cereal. Today, WWE’s Xavier Woods released a video on his Instagram, showing New Day meeting various pieces of cereal, called the Cinnamojis, who want to become luchadors. This is NOT confirmed to be WrestleMania related however.

It’s an odd ad. Check out the commercial, the Pitch Black match and New Day in their more normal habitat:

[This post contains video, click to play]

[This post contains video, click to play]

[This post contains video, click to play]

Opinion: This is the kind of thing you have to expect at WrestleMania and if WWE can make some money from it, good for them. As long as the match isn’t something ridiculous, why not let them have some fun with the thing and make some money? Throw this on the Kickoff Show or as a cool down match after something serious and it should be a perfectly fine way to let the fans breathe a bit.

What do you think of the idea? What is the worst product placement you have seen in wrestling? Let us know in the comments below.

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You can find more from Thomas Hall at, or check out his- Amazon author page with 30 wrestling books.

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