Russo says that WWE’s brand split is ‘atrocious’ in his opinion. When he almost returned to WWE in 2002, the first thing he said to Vince McMahon was, ‘You have to get rid of the brand split”. Eventually WWE took Russo’s advice and eliminated the brand split, but now a decade later they’ve returned to this failed concept yet again.
When he worked for TNA, he told Dixie Carter on multiple occasions that there were several performers on the roster that didn’t deserve to be there. He never thought he’d be saying that about WWE, but all these years later that’s the situation he finds himself in.
Russo decided to do a list of the 30 names that he’d want to work with, if he was writing a wrestling television show today. All of these people are stars, have the ‘It’ factor, and deserve to be on National television, unlike a lot of today’s performers.
Brock Lesnar & John Cena – He says that these two guys would have been just as popular in the attitude area as they are today, and they’re clearly in a league of their own right now. He does admit that he has an issue with the fact that Lesnar only shows up for a handful of dates a year, especially since he’s the Champion right now.