Ring of Honor Wrestling (ROH) has signed a new television deal to broadcast their product in India. The deal was made with Discovery Communications and their new DSPORT television network in India.
Obviously, India has been a hot topic in the wrestling world of late. The WWE Championship was put on Jinder Mahal in part due to WWE’s desire to expand into the country of 1.311 billion people. Impact Wrestling is currently preparing for a series of television tapings in the country. Representing roughly 17 percent of the entire world’s population, India is a huge untapped market for North American wrestling.
The DSPORT Network, which has been on the air for less than one year, is currently available in around 70 million homes in India. In addition to their eventual ROH coverage, the network also airs other sports from the U.S., China, Brazil, Portugal, the U.K., and Ireland. Notably, DSPORT airs the U.S. PGA Championship, the British Open, the LPGA, Rugby Six, and horse racing. It is considered a premium sports network.
DSPORT’s viewership base of 70 million homes is less than have access to the USA Network (WWE) in the United States (95 million). However, it is an in-road to a huge market with lots of growth potential.
(Thanks to Top Rope Press reader Himanshu D. for assisting with this report.)